The Manoff Group

The Manoff Group


Small Business


The Manoff Group has been providing technical assistance in Social and Behavior Change to USAID projects since 1967. The company is best known for developing Behavior-Centered Programming, a practical approach for changing behaviors at the individual, community and organizational levels. To implement Behavior-Centered Programming, The Manoff Group employs expertise in formative research; communications strategy development; social and behavior change programming; gender integration; and monitoring and evaluation. As a companion to these activities, we position Knowledge Management as part a program's standard communications and reporting activities, helping projects move from a results-only (i.e., information-only) reporting model to a knowledge model that emphasizes the tools and methodologies that impacted success, and the issues to consider when replicating them.

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