The Manoff Group

The Manoff Group

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Small Business

About

The Manoff Group has been providing technical assistance in Social and Behavior Change to USAID projects since 1967. The company is best known for developing Behavior-Centered Programming, a practical approach for changing behaviors at the individual, community and organizational levels. To implement Behavior-Centered Programming, The Manoff Group employs expertise in formative research; communications strategy development; social and behavior change programming; gender integration; and monitoring and evaluation. As a companion to these activities, we position Knowledge Management as part a program's standard communications and reporting activities, helping projects move from a results-only (i.e., information-only) reporting model to a knowledge model that emphasizes the tools and methodologies that impacted success, and the issues to consider when replicating them.

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